Our Story

Beginning in Fall 2009, the Whitewater University Technology Park was awarded a $4.7 million federal grant from the U.S. Department of Commerce Economic Development Administration (EDA) to build the technology park infrastructure and to construct the Innovation Center. The project was partially funded by the federal grant, the Whitewater Community Development Authority, revenue bonding, and in-kind contributions from the City of Whitewater and the University of Wisconsin - Whitewater. The total project cost more than $10 million.

As the cornerstone facility to the 130-acre technology park, the 35,000 square-foot Whitewater University Innovation Center was dedicated on May 5, 2011. With its sustainable design and energy saving technologies, the Innovation Center was one of the first buildings to achieve a USGBC LEED Silver certification in Wisconsin. From three tenants in 2011, the Whitewater University Innovation Center has grown to 97% occupancy and is now home to over 25 companies. Today, the Whitewater Innovation Center offers a collaborative environment with unique access to University services.

Together, the City of Whitewater, the Whitewater Community Development Authority, and UW-Whitewater collaborated to build and maintain the Whitewater Technology Park and Innovation Center. The City of Whitewater supports the building, while UW-Whitewater provides mentorship, resources, and programming.

In February 2018, the Whitewater University Innovation Center was nominated as the Mixed-Use Impact Award Winner. InBIA recognizes high-impact member organizations on a monthly basis.

INBIA Mixed-Use Impact Award - February 2018

Mission

The mission of the Whitewater University Technology Park is to create and foster durable businesses and jobs through a close alignment of UW-Whitewater’s research and educational competencies and the resources of the City of Whitewater. The Technology Park serves as a foundation for a diversified and robust regional economy through the attraction of new residents, utilization of UW-Whitewater faculty, staff and student expertise and the retention of alumni talent.

Leadership

Photo Credit: Craig Schreiner, UW-Whitewater

Photo Credit: Craig Schreiner, UW-Whitewater

Mark Johnson servers as the Executive Director of the Whitewater University Technology Park and Innovation Center. Mark has years of experience in project management, operations, management, and leadership.

Mark is also certified as a Professional Innovator through the University of Michigan College of Engineering, Business Incubator Manager through In-BIA (International Business Innovation Association), and GrowthWheel Business Adviser.

Over the years, he has served as the Chief Operating Officer for various startups and continues to mentor startups today. Mark also serves as the President for the Wisconsin Business Innovator's Support Association (WBISA).

Values

Integrity

Build a supportive, trusting community where entrepreneurs learn to act with character, behave in an ethical manner, and uphold the virtues of honesty, respect, accountability, and authenticity.

Education & Inspiration

Empower entrepreneurs to grow, learn, transform their business, and thrive through mentorship, coaching, workshops, and other programs designed to educate and inspire. Support the growth of the entrepreneur, community, and region.

Ingenuity & Creativity

Foster an environment for innovators, dreamers, creators, and do-ers to create value, overcome challenges, deliver results, and continuously improve. Inspire and encourage perseverance, imagination, creativity, and passion.

Collaboration & Inclusion

Enable entrepreneurs, innovators, and creators to collaborate, partner, and generate greater outcomes by working together. Be actively inclusive to build a more diverse community.

Our Partners

The City of Whitewater supports the facility management. The University of Wisconsin - Whitewater provides coaching and resources through the University Incubation Program. The Whitewater Community Development Authority reviews and approves all client leases. Together, our three partners make the Whitewater University Technology Park and Innovation Center possible.