Whitewater Incubation Program
The University of Wisconsin - Whitewater is dedicated to providing extensive resources for our startups and entrepreneurs. The Incubation Program provides:
Business Incubation Services
Programs and Events
Through our partnership, the Incubation Program provides consulting, mentoring, seminars and many more services for Whitewater Innovation Center clients.
Business Incubation Services
Business plan assistance
Business development and strategic planning
Management and Training
Marketing & Sales
Public relations support
Promotion and sales consultation/support
Search engine optimization
Social media strategies
Research and Development
Grant Writing (SBIR, STTR)
Regional services referrals
Through membership with the Whitewater University Innovation Center, our clients are eligible for free consulting services. Our iMentors are experts in their fields, teach at the University of Wisconsin - Whitewater, and are available for one-on-one consulting. Some of the iMentors host weekly "Office hours" and others are available on an appointment basis.
Dr. Choton Basu, PhD. is a Professor in the IT & Supply Chain Management department. He is also certified by Growth Wheel and the Wendy Kennedy Institute as a business coach. His expertise centers around entrepreneurship, innovation, & technology.
Tim Carr is a Lecturer in the Finance & Business Law department. He has years of experience in the mortgage industry and started his own business. His expertise revolves around real estate, business finance, and entrepreneurial finance. He is also involved in Launch Pad - the student accelerator program.
David Gee is a Lecturer in the Management department. Dave's background includes being the CEO & Co-Founder of Bungee Loyalty Programs, a SaaS(Software as a Service) firm. Dave was also the founder of Sales Sherpas, a full-service marketing and advertising firm. David Gee is a co-director of Launch Pad - the student accelerator program.
Dan Herlache is a Lecturer in the Marketing department. Dan has over 25 years of experience as the Senior District Marketing Manager at Federated Insurance Companies. As the Assistant Director of the UW-Whitewater Institute for Sales Excellence, Dan Herlache’s is expertise is sales.
Dr. Jimmy Peltier is a Professor in the Marketing department. He has consulted with Kwik Trip, Woodcraft, UWW Communications Department, PIC WIsconsin, Franklin School District, and many more. As the Director of the UW-Whitewater Institute for Sales Excellence, his expertise centers around marketing and sales.
HubSpot for Startups
The Whitewater University Innovation Center partnered with HubSpot for Startups to offer their program designed specifically to help startups grow and scale better, and faster - at a startup-friendly cost!
The HubSpot for Startup program includes:
Education resources and tailored training
Professional software at a startup price
Integrated platform for startups
Through this partnership, we are able to offer our clients a discounted license.
One-on-one consulting is offered for business plan development, pre-venture planning, business regulations and licenses, operational planning, product development/prototyping and testing, and contract compliance advice.
GrowthWheel Business Coaching
The lack of time to get everything done is a challenge for entrepreneurs. An IT system can support daily operations, make your business more effective than the competition, and increase productivity. How can one determine the right IT system to invest in?
As an entrepreneur, it is not uncommon to feel as if there is a strained relationship with the bank. However, this does not have to be the case. Banks are in the business of lending money and in reality, the right banker can be your ally. How can entrepreneurs prepare and negotiate to get the necessary line of credit and best terms?
Even through entrepreneurship comes with a great amount of uncertainty in terms of revenues and expenses, a budget is still valuable to an entrepreneur. How can an entrepreneur create a budget that will help them develop their business?
The Operations framework focuses on developing effective administration and management. The goal is for entrepreneurs to increase their productivity and obtain healthy financials. Operations are all about the financials of the company, funding, production, distribution, and IT.
Entrepreneurs build businesses from the ground up. At some point, the entrepreneur will need to standardize the business procedures to make day to day operations run smoothly. How can an entrepreneur set up the right procedures to run daily operations smoothly?
There is not enough time in the day for an entrepreneur to accomplish everything they need to do. There will come a time when the entrepreneur has to delegate. Eventually, the business owner becomes a bottleneck in the company’s processes. How can you learn to delegate more?
There will come a time when you need to hire employees. Employees can make an entrepreneur's life easier during busy times, but can also be a costly liability if they are not working on the right things. How can you craft job description that makes sense for the business as well as the employee?
If you want a business that creates more value than a single person can produce, you need to hire the next employee and make a decisive step towards business growth. How do you recruit new employee and ensure that this decision will create value for your business?
In the beginning, many entrepreneurs focus on starting their business but it is also important to consider that there may be a day when it is in the business’s best interest to change ownership or when you no longer want to run the business. How can you prepare yourself for a change in business ownership?
As an entrepreneur, it is important to have a close group of professionals who can help support your business development and provide expertise from the outside. Why should you establish a board?
Within the Organization framework, you can (1) specify the organizational design, (2) determine the structure of management and employees, and (3) develop legal agreements for partners and suppliers.
With greater brand awareness and recognition, it is easier to attract more customers and it is possible to set higher prices. How can we create a credible and authentic brand for our entrepreneurial company?
With limited budgets for advertising, entrepreneurs benefit from free media coverage. Media coverage offers exposure to potential customers and partners. How can you get the media to take an interest in your startup?
As entrepreneurs, we have to assume the role of a salesperson now and then to get more orders. How can we get better at assuming the role of a salesperson to increase our sales?
As entrepreneurs, how can we better understand our customers to increase sales? Instead of focusing on selling, entrepreneurs should begin by asking questions and understanding the customer. A survey is a great starting point.
Instead of seeing marketing as an expense, it should be seen as a way to generate more revenue. When marketing is effective, your business attracts new customers and receives more orders. Ask yourself, “How can I market my business while getting the most for my money?”
Networking is a critical aspect of entrepreneurship. Through networks, entrepreneurs not only get inspiration and support to start and develop their companies, but also meet their first customers. The best networks increase your bottom line.
An entrepreneur can leverage the Customer Relation tools to strengthen customer relations and increase revenue. Customer Relations revolves around the development areas of marketing, branding, communication and PR, sales and services, and networking.
A good business idea does not necessarily have to be unique or brand new, rather the business idea needs to distinctive and better than competitive offerings.
Choosing the right customer segments is one of the most important decisions an entrepreneur will make. Simply relying on the customers who find you is not enough. It is best to proactively identify and seek out your best customers.
Typically, entrepreneurs are good at producing and delivering their products to customers. However, determining the right price level is often a challenge.When the price starts too low, it can take years of adjustment to find the right level.
The difference between having a good idea or a good business idea is the business model. For a good business idea, the entrepreneur needs to identify how to make money with a revenue model.
With a business idea in mind, an entrepreneur begins to develop their product range or portfolio. A product portfolio generates higher turnover and revenue. Instead of narrowly focusing on a few key products or services, one should keep a broad focus and develop the total product range.
What is the meaning of life in your business? Why did you start the business? What are you passionate about? No matter how busy you are as an entrepreneur, it is crucial to keep the purpose of your business in mind and not lose sight of your passion.
An entrepreneur can leverage the Business Concept tools to create a viable, scalable business concept. The entrepreneur can define the company’s products and services and then analyze how the products and services meet customers’ needs and how the product and services compare to the competition.
As GrowthWheel suggests, the real question is, “What kind of life do we want for our business and for ourselves within the business?” Business owners can select from seven inter-connected growth strategies to develop their business.
When starting and growing a business, entrepreneurs face a continuous stream of challenges. When one hurdle is overcome, another challenge presents itself. Learn to predict and overcome potential barriers to growth.
A great idea is a starting point, but the ability to take action is what separates aspiring entrepreneurs from successful entrepreneurs. Learn how GrowthWheel Business Coaching can shape your company's future.
Startup Success Blog
The Startup Success Blog is your source of helpful information. Find answers to common entrepreneurial questions and solutions to startup challenges.
When one thinks of places to locate a business, a bustling city is often the image that comes to mind. With all of the resources available in a larger city, why should someone choose instead to locate a business in a small town like Whitewater, Wisconsin?
If you are looking for entrepreneurial support close to home, SCORE is premier source of free business education and mentoring since 1964.
The Whitewater University Innovation Center facility is managed by the City of Whitewater, while the University of Wisconsin – Whitewater powers the University Incubation Program. The University Incubation Program provides consulting, mentoring, seminars and many more services for our clients.
Starting your own business brings along many challenges and decisions – choosing the name of your business is one of the most important decisions you will make. Your business name can influence the success of your business. The right name for your business will help customer connect with your brand and convey meaning. The wrong name will lead to headaches, misunderstandings, and legal risks.
A successful startup not only needs a great idea, but also the funding to make that idea a reality! Finding the right funding for your startup can be a challenge.
You have an amazing business idea. How do you know if there is a market? Is it really something people are willing to buy? Before you pursue your business idea, you want to validate the market with market research and customer discovery.
The United States Association for Small Business and Entrepreneurship (USASBE) ranks the UW-Whitewater Entrepreneurship major as a top Entrepreneurship Program in the nation. In addition to the practical courses and accredited program, student entrepreneurs have access to unique opportunities to develop their business idea, test their entrepreneurial skills, and make connections.
During the strategic planning process, many companies detail their mission, vision, and values. Even though the three similar and are often confused, each statement has a different objective.
As a business owner or entrepreneur, you wear multiple hats and need a multitude of skills – business planning, accounting and forecasting, HR and recruiting, branding and marketing, sales, etc. As your business grows, there will likely come a time where you need to ask advice. A business coach is ally to have on your team!
Incubator, accelerator, and coworking space are common terms in the startup world. Before you choose one over another for your startup, it is important to understand the differences. Once you understand the differences, you can make the best decision for your startup.
If you are looking for entrepreneurial support close to home, Small Business Development Centers (SBDCs) help small business owners and entrepreneurs start, manage, and grow their business.
As your startup grows, you will realize you need help or specialty services. You may consider hiring an employee or working with an independent contractor. Before you make the decision, there are a few key differences you should consider.
A brand refers to a name, symbol, design, or another feature that identifies your business uniquely. A brand is all about perception and it stems from who you are, who you want to be, and who people perceive you to be.
An elevator pitch is a brief speech that sparks interest in your business. Elevator pitches should be concise and only take 30-60 seconds. It is all about who you are, what you do, and what makes your business unique. When you are crafting your elevator speech, ask yourself:
The business outreach centers not only offer faculty and professional staff expertise, but also employ student interns who work on a project basis with businesses to gain applied business experience. The following organizations are located on campus in the Kachel Center on the first floor of Hyland Hall..
A business coach can make all the difference in the growth of your startup. Contrary to popular belief, you do not have to pay an expensive consulting fee for expert advice.
Funding is essential for every business. Many entrepreneurs begin their business by bootstrapping. Eventually, there will come a time when you need to pursue external sources of funding.