Whitewater Incubation Program

The University of Wisconsin - Whitewater is dedicated to providing extensive resources for our startups and entrepreneurs. The Incubation Program provides:

  • Business Incubation Services

  • iMentor Program

  • Programs and Events

Through our partnership, the Incubation Program provides consulting, mentoring, seminars and many more services for Whitewater Innovation Center clients.


Business Incubation Services

Business Planning

  • Business plan assistance

  • Business development and strategic planning

  • Management and Training

  • Process Improvement

  • Diversification

Marketing & Sales

  • Public relations support

  • Promotion and sales consultation/support

  • Search engine optimization

  • Social media strategies

  • Professional networking

Product Development

  • Research and Development

  • Grant Writing (SBIR, STTR)

  • Commercialization

  • University guidance/referrals

  • Regional services referrals

iMentor Program

Through membership with the Whitewater University Innovation Center, our clients are eligible for free consulting services. Our iMentors are experts in their fields, teach at the University of Wisconsin - Whitewater, and are available for one-on-one consulting. Some of the iMentors host weekly "Office hours" and others are available on an appointment basis.

HubSpot for Startups


The Whitewater University Innovation Center partnered with HubSpot for Startups to offer their program designed specifically to help startups grow and scale better, and faster - at a startup-friendly cost!

The HubSpot for Startup program includes:

  • Education resources and tailored training

  • Professional software at a startup price

  • Integrated platform for startups

Through this partnership, we are able to offer our clients a discounted license.

Coaching Programs


One-on-one consulting is offered for business plan development, pre-venture planning, business regulations and licenses, operational planning, product development/prototyping and testing, and contract compliance advice.


GrowthWheel Business Coaching

Startup Success Blog

The Startup Success Blog is your source of helpful information. Find answers to common entrepreneurial questions and solutions to startup challenges.