When one thinks of places to locate a business, a bustling city is often the image that comes to mind. With all of the resources available in a larger city, why should someone choose instead to locate a business in a small town like Whitewater, Wisconsin?
Starting your own business brings along many challenges and decisions – choosing the name of your business is one of the most important decisions you will make. Your business name can influence the success of your business. The right name for your business will help customer connect with your brand and convey meaning. The wrong name will lead to headaches, misunderstandings, and legal risks.
The United States Association for Small Business and Entrepreneurship (USASBE) ranks the UW-Whitewater Entrepreneurship major as a top Entrepreneurship Program in the nation. In addition to the practical courses and accredited program, student entrepreneurs have access to unique opportunities to develop their business idea, test their entrepreneurial skills, and make connections.
As a business owner or entrepreneur, you wear multiple hats and need a multitude of skills – business planning, accounting and forecasting, HR and recruiting, branding and marketing, sales, etc. As your business grows, there will likely come a time where you need to ask advice. A business coach is ally to have on your team!
The business outreach centers not only offer faculty and professional staff expertise, but also employ student interns who work on a project basis with businesses to gain applied business experience. The following organizations are located on campus in the Kachel Center on the first floor of Hyland Hall..