How do I craft my elevator pitch?

An elevator pitch is a brief speech that sparks interest in your business. Elevator pitches should be concise and only take 30-60 seconds.

It is all about who you are, what you do, and what makes your business unique. When you are crafting your elevator speech, ask yourself:

  • Who are you?

  • What exactly do you do?

  • Why do you enjoy what you do?

  • What is your goal?

  • How do you do it?

  • What makes you unique?

  • Who do you serve?

  • What is a good referral for you?

Even though there won’t be enough time to answer every question in 30-60 seconds, you now have the basic building blocks for your elevator pitch and can adapt it from time to time.

With your answers in mind, you can prioritize what you want to say and work on the flow. You want it to sound natural and persuasive. A good elevator pitch is concise, memorable, and interesting.

The key to a successful elevator pitch is practice, practice, practice! If you practice, you won’t ramble or run out of time. Plus, your pitch appears polished and will be perceived to be a hard lead to follow.

It takes time to get your pitch just right. After several versions, you will likely create a “default” elevator speech that you can adapt accordingly. Always include the necessities of who and what you do, but mix up the other details from time to time to keep it interesting.