You have an amazing business idea. How do you know if there is a market? Is it really something people are willing to buy? Before you pursue your business idea, you want to validate the market with market research and customer discovery.
As a business owner or entrepreneur, you wear multiple hats and need a multitude of skills – business planning, accounting and forecasting, HR and recruiting, branding and marketing, sales, etc. As your business grows, there will likely come a time where you need to ask advice. A business coach is ally to have on your team!