You have an amazing business idea. How do you know if there is a market? Is it really something people are willing to buy? Before you pursue your business idea, you want to validate the market with market research and customer discovery.
A brand refers to a name, symbol, design, or another feature that identifies your business uniquely. A brand is all about perception and it stems from who you are, who you want to be, and who people perceive you to be.
An elevator pitch is a brief speech that sparks interest in your business. Elevator pitches should be concise and only take 30-60 seconds. It is all about who you are, what you do, and what makes your business unique. When you are crafting your elevator speech, ask yourself: