Expand your business opportunities and make relocation easy when you choose the Whitewater University Technology Park. Put your company in a position to advance at an established science and technology park with ready-to-build infrastructure with dark fiber connectivity. Enjoy easy access to Chicago, IL and Milwaukee and Madison, WI from the comfort of a university town.

Whitewater has all the ingredients for profitable business growth:

• Direct association with the University of Wisconsin-Whitewater

• Proximity to the Whitewater University Innovation Center, a mixed-use incubator

• In-house expertise and support services including HR experts for talent recruitment

• Connection to the Cybersecurity Center for Business and other business outreach centers

• Highly educated workforce

• Economic resources & incentives

• Below-average cost for labor and utilities

• One of the lowest tax rates in Wisconsin

• Proximity to large companies including Generac, Husco International, etc.

• A success-focused innovation community that values a balanced quality of life

 This why Whitewater is known as “The Center of Opportunity.” Best of all, the Whitewater University Technology Park provides exceptional value with proven, effective, and affordable resources.

Whitewater is primarily located in Walworth County, but is also part of Jefferson County and near Rock County. Together, Walworth, Jefferson, and Rock Counties are commonly referred to as the “Tri-County Area.”  Whitewater’s leading industries revolve around education, wholesale, health care and social services, and manufacturing. The tri-county area has a workforce of over 190,000. As shown in the color-code map image, the Whitewater region has a higher percentage of residents with a bachelor’s degree or higher than other parts of the state. (U.S. Census data)

Whitewater is located near Waukesha County and is within easy commuting distance. Waukesha County has a labor force of over 223,390. It is one of the most highly educated counties in Wisconsin with 55.22% of the population having an Associates's degree or higher and 45.62% having a Bachelor’s degree or higher.

For more information, go to the ZoomProspector interactive map pages:

• Whitewater

• Walworth County

• Rock County

• Jefferson County

• Waukesha County

As a “micropolitan” city, Whitewater offers a low-stress lifestyle while providing easy access to nearby major cities: Chicago, Milwaukee, and Madison. Whitewater is conveniently located at the corner of Walworth, Jefferson, and Rock Counties, just 50 miles from Madison and Milwaukee and 80 miles from Chicago.

Travel time by road to key cities:

• 45 minutes to Madison

• 1 hour to Milwaukee

• 2 hours to Chicago

 Other cities within a half-day’s drive:

• Minneapolis, Minnesota

• Des Moines, Iowa

Whitewater is served by 4 airports within 50 miles. The Dane County Airport is 47 miles and the Milwaukee Mitchell International Airport is 50 miles away. Interstates can be accessed 11 miles away. Interstates 43, 90, and 94 are located just minutes from US Highway 12 and State Highway 59 and 89.

The Whitewater University Technology Park provides top-quality access to excellent infrastructure:

• Affordable utilities, internet, roadways and more.

• Minimum 38-foot roadways with 18 inch base, curb and storm sewer

• Sanitary sewers sized from 12 to 24 inches, and a treatment plant with more than 2 million gpd in unused capacity

• Water mains from 12 to 16 inches, often looped, and 5 million gpd in excess pumping capacity

• Electrical power supply up to 138 kV

• Natural gas supplied by a major pipeline bordering the park

• Advanced telecommunications on multiple SONET rings

• Dark Fiber Optic connectivity with 1 gigabyte service

The Technology Park sits within the broader Whitewater Business Park, an attractive business environment:

• Existing covenants for landscaping, signage, off-street parking, and screened outside storage.

• One of the largest office and industrial developments in southeastern Wisconsin, the Whitewater Business Park covers 540 acres, with the ability to expand to nearly 1,000 acres.

• Business Park development sites from ½ an acre to over 20 acres—most sites ready to build with existing infrastructure.

• More than 20 businesses are located in the park, employing about 2,300 people.

• Proximity to large companies including Generac, Golden State Foods, Husco International, etc.

Green space is located throughout the park. You will be able to step outside after an intense strategy planning session to take a stroll through Moraine View Park, featuring 50 acres of recreational space, including picnic facilities, walking paths, ponds, and bike trails.

The 2017 Tax Cuts and Jobs Act (TCJA) established Opportunity Zones to incite private investment in designated economically-challenged communities.

There are 120 designed Opportunity Zones throughout Wisconsin, covering more than 40 counties. Even though Whitewater straddles the Jefferson and Walworth county border, the Opportunity Zone is located entirely on the Walworth County side. The Whitewater Business Park and Whitewater University Technology Park lies within the Opportunity Zone.

Private investment in Opportunity Zones is encouraged through tax incentives.

1. Investors can defer tax on any prior gains invested in a Qualified Opportunity Fund (QOF) until the earlier of the date on which the investment in a QOF is sold or exchanged, or until December 31, 2026. If the QOF investment is held for longer than 5 years, there is a 10% exclusion of the deferred gain. If held for more than 7 years, the 10% becomes 15% .

2. If the investor holds the investment in the Opportunity Fund for at least 10 years, the investor is eligible for an increase in basis of the QOF investment equal to its fair market value on the date that the QOF investment is sold or exchanged. (Source: IRS Opportunity Zones FAQ)