Whitewater city officials, in partnership with the University of Wisconsin-Whitewater staff and students, will soon be offering a contest through which “budding entrepreneurs” can win money to put towards a business plan.

The Whitewater Common Council Tuesday learned from City Manager John Weidl that Calli Berg has been hired as the city’s new economic development director. According to her resume, Berg brings 25 years of experience in “all aspects of economic development, including business retention, attraction, and expansion,” along with other skill sets, including financial analysis and packaging, grant writing, administration, fund management, and tax increment and credit programs.

“Congratulations to our partners in Whitewater and Jefferson County! It’s great to see your hard work recognized by an organization like Brookings,” said MadREP CEO Jason M. Fields. “I, and my team, are looking forward to continuing to work together on the next phase of Whitewater’s chart-topping growth.”

The Brookings Institution published “Improving the quality of life—not just business—is the best path to Midwestern rejuvenation” on The Avenue, their Metropolitan Policy Program blog.

“We are so excited to be a part of the Whitewater Community,” said Ashley Richmond, No. 493 store leader. “We cannot thank the town enough for their patience and support of our two new stores. We hope to provide the town with a safe, reliable place to shop while also providing career opportunities for both college students and residents.”

City staff is working to identify prospective areas best suited for the next generation of Tax Increment Districts (TIDs). Several public meetings have been held to share progress with this effort, including a joint meeting of the Common Council, Community Development Authority, and Plan and Architectural Review Commission on May 5th. This presentation was also shared at a Town Hall Meeting on May 13th

RealityBLU, Inc. is the leading Marketer’s Creation Engine of Augmented Reality (AR). The RealityBLU Creation Engine empowers businesses, marketers and creatives to effortlessly, design, deploy, manage and measure AR experiences and effective campaigns.

Blue Line Battery’s initiative is to bring cleaner, safer, and more efficient power systems to their customers. They chose Whitewater for a place to expand and have grown production into a new location in Beloit.

Whitewater is proud to recognize iButtonLink as one of its many growing businesses that chooses to make this community its home. iButtonLink designs and manufactures sensor networks for the global community.

Whitewater is excited to recognize an organization that is developing an emergency evacuation system for dangerous events such as an active shooter, fire, chemical, and environmental dangers.

Whitewater businesses and brands can now transform ideas into measurable growth with the help of Ideawake, a company providing an easy to use innovation platform combined with programs, services, and expertise that supports your innovation program from idea collection to measured results.

Whitewater is excited to welcome an organization that will bring psychological services, family and mental health counseling, and addictions treatment to the community.

The Whitewater University Technology Park received a $4.7 million grant from the federal Economic Development Administration to help fund the Innovation Center and park improvements.

The Whitewater University Technology Park received a $4.7 million grant from the federal Economic Development Administration to help fund the Innovation Center and park improvements.