The Technology Park & “Certified In Wisconsin” Sites

Designed to meet business expansion and relocation needs, the Whitewater University Technology Park features over 130-acres, with 35-acres of shovel-ready “Certified in Wisconsin” sites. 

What is “Certified in Wisconsin”?

The “Certified in Wisconsin” designation by the Wisconsin Economic Development Corporation indicates that the site meets required infrastructure, transportation, environmental, and other criteria. The 12 building sites with this designation are ready for construction with all utilities included and state-of-the-art technology infrastructure in place.

Fostering a Culture of Innovation

Companies in science and technology parks gain the opportunity to network with like-minded business leaders and University faculty experts. The climate of innovation invigorates business development and growth. At the Whitewater University Technology Park, the Whitewater University Innovation Center serves as the cornerstone of innovation culture. Companies that choose Whitewater also benefit from a highly-educated workforce, access to experts and interns, and cost savings from lower tax, utility, and labor rates.

Mission

The mission of the Whitewater University Technology Park is to create and foster durable businesses and jobs through resources from UW-Whitewater’s research and educational competencies and the City of Whitewater. The Technology Park serves as a foundation for a diversified and robust regional economy through the attraction of new residents, utilization of UW-Whitewater faculty, staff and student expertise and the retention of alumni talent.

Technology Park Location

As a “micropolitan” city, Whitewater, Wisconsin enables a low-stress lifestyle and provides easy access to nearby major cities including Chicago, Milwaukee, and Madison. Whitewater is conveniently located less than two miles from U.S. Highway 12, approximately 50 miles from Madison and Milwaukee, and just 80 miles from Chicago. The city is also at the epicenter of Wisconsin's population density, with close proximity to other population centers such as suburban Milwaukee, Madison, Racine, Kenosha, Janesville, and Rockford, IL.

The Whitewater University Technology Park is located only 3.2 miles from the University of Wisconsin-Whitewater. The University enrolls over 12,000 students and is best known for its AACSB-accredited business school as well as highly rated programs in science, technology, education, communications, humanities, and fine and applied arts. Direct roadways and bike paths between campus and the Technology Park make for easy access by car and bicycle. 

Resources

Featured Client Articles

Featured
CDA approves $160,000 prize fund; city, UW-Whitewater to offer entrepreneurial contest

Whitewater city officials, in partnership with the University of Wisconsin-Whitewater staff and students, will soon be offering a contest through which “budding entrepreneurs” can win money to put towards a business plan.


Whitewater, Wisconsin Recognized By Brookings as "Well Positioned for New Growth"

“Congratulations to our partners in Whitewater and Jefferson County! It’s great to see your hard work recognized by an organization like Brookings,” said MadREP CEO Jason M. Fields. “I, and my team, are looking forward to continuing to work together on the next phase of Whitewater’s chart-topping growth.”

Improving quality of life—not just business—is the best path to Midwestern rejuvenation

The Brookings Institution published “Improving the quality of life—not just business—is the best path to Midwestern rejuvenation” on The Avenue, their Metropolitan Policy Program blog.

Whitewater welcomes two Kwik Trip stores

“We are so excited to be a part of the Whitewater Community,” said Ashley Richmond, No. 493 store leader. “We cannot thank the town enough for their patience and support of our two new stores. We hope to provide the town with a safe, reliable place to shop while also providing career opportunities for both college students and residents.”

2021 Tax Increment District Development

City staff is working to identify prospective areas best suited for the next generation of Tax Increment Districts (TIDs). Several public meetings have been held to share progress with this effort, including a joint meeting of the Common Council, Community Development Authority, and Plan and Architectural Review Commission on May 5th. This presentation was also shared at a Town Hall Meeting on May 13th

RealityBLU Recruits Whitewater Talent to Empower Businesses with Augmented Reality Press Release

RealityBLU, Inc. is the leading Marketer’s Creation Engine of Augmented Reality (AR). The RealityBLU Creation Engine empowers businesses, marketers and creatives to effortlessly, design, deploy, manage and measure AR experiences and effective campaigns.

Blue Line Battery Proudly Hires and Retains Local Talent as they Continue to Grow Press Release

Blue Line Battery’s initiative is to bring cleaner, safer, and more efficient power systems to their customers. They chose Whitewater for a place to expand and have grown production into a new location in Beloit.

City of Whitewater Recognizes iButtonLink as a Successful Growing Business

Whitewater is proud to recognize iButtonLink as one of its many growing businesses that chooses to make this community its home. iButtonLink designs and manufactures sensor networks for the global community.

Whitewater Community Recognizes Safepro’s Desire for Safety Press Release

Whitewater is excited to recognize an organization that is developing an emergency evacuation system for dangerous events such as an active shooter, fire, chemical, and environmental dangers.

Ideawake, Helping Whitewater Businesses Grow Through Idea Collections Press Release

Whitewater businesses and brands can now transform ideas into measurable growth with the help of Ideawake, a company providing an easy to use innovation platform combined with programs, services, and expertise that supports your innovation program from idea collection to measured results.

Whitewater Community Welcomes Pauquette Press Release

Whitewater is excited to welcome an organization that will bring psychological services, family and mental health counseling, and addictions treatment to the community.

Brew, Bites, & Bytes set for August 24

Event sponsors for Brew, Bites, & Bytes thus far include City of Fitchburg, Quarles & Brady and Whitewater University Technology Park Innovation Center.

WEDC Awards $700,000 in Grants to Support Local Efforts to Provide Seed Funding for Startups

The Whitewater Community Development Authority (CDA) has received a $75,000 grant for a seed fund to increase the number of startups in the city and to support emerging growth companies.

Whitewater Tech Park Site Certified as 'Development Ready'

Lt. Gov. Rebecca Kleefisch visited the Innovation Center at Whitewater University Technology Park on Thursday to declare a 35-acre parcel of the park a "Certified in Wisconsin" site.

Whitewater University Technology Park Site Earns 'Certified in Wisconsin' Designation

The WEDC announced December 15th that it has designated a portion of Whitewater University Technology Park as "Certified in Wisconsin" development-ready site.

Whitewater Amends Zoning Ordinance

The Whitewater Council approved changing the zoning designation in the Whitewater University Technology Park. The lot at the intersection of Universal Boulveard and Technology drive will be re-zoned M1-Manufacturing. A developer plans to build a 40,000 square foot, single story warehouse on the lot.

DP Electronics Recycling to Build Whitewater Plant to Turn CRT Glass into Ceramic Tiles

DP Electronic Recylcing's new $12.5 million facility will be built in the Whitewater University Technology Park and will employ about 120 people. 

Whitewater University Technology Park receives $4.7 million federal grant

The Whitewater University Technology Park received a $4.7 million grant from the federal Economic Development Administration to help fund the Innovation Center and park improvements.

Whitewater University Technology Park receives $4.7 million from EDA

The Whitewater University Technology Park received a $4.7 million grant from the federal Economic Development Administration to help fund the Innovation Center and park improvements.