A good business idea does not necessarily have to be unique or brand new, rather the business idea needs to distinctive and better than competitive offerings.

Choosing the right customer segments is one of the most important decisions an entrepreneur will make. Simply relying on the customers who find you is not enough. It is best to proactively identify and seek out your best customers.

Typically, entrepreneurs are good at producing and delivering their products to customers. However, determining the right price level is often a challenge.When the price starts too low, it can take years of adjustment to find the right level. 

The difference between having a good idea or a good business idea is the business model. For a good business idea, the entrepreneur needs to identify how to make money with a revenue model.

With a business idea in mind, an entrepreneur begins to develop their product range or portfolio. A product portfolio generates higher turnover and revenue. Instead of narrowly focusing on a few key products or services, one should keep a broad focus and develop the total product range. 

What is the meaning of life in your business? Why did you start the business? What are you passionate about? No matter how busy you are as an entrepreneur, it is crucial to keep the purpose of your business in mind and not lose sight of your passion.

An entrepreneur can leverage the Business Concept tools to create a viable, scalable business concept. The entrepreneur can define the company’s products and services and then analyze how the products and services meet customers’ needs and how the product and services compare to the competition.