The University of Wisconsin-Whitewater and the City of Whitewater are dedicated to the economic development of the region and offer extensive resources for startups and entrepreneurs. In addition, a network of affiliated companies and educational institutions in southeastern Wisconsin and northern Illinois provide a range of consultative services and assistance

Business Incubation Services

Innovation Center clients may have access to the following services and resources:

Business Planning

Business Planning Coaching
  • Business plan assistance

  • Business development and strategic plannning

  • Management and Training

  • Process Improvement

  • Diversification

 Marketing and Sales

Marketing and Sales Coaching
  • Public relations support

  • Promotion and sales consultation/support

  • Search engine optimization

  • Social media strategies

  • Professional networking

Product Development

Product Development Coaching
  • Research and Development

  • Grant Writing (SBIR, STTR)

  • Commercialization

  • University guidance/referrals

  • Regional services referrals

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One-on-One Consulting

One-on-one consulting is offered for business plan development, pre-venture planning, business regulations and licenses, operational planning, product development/prototyping and testing, and contract compliance advice. 

GrowthWheel Business Coaching

UW-Whitewater Business Centers

Innovation Center clients may benefit from university resources and business outreach services. As one of the four colleges at the University of Wisconsin - Whitewater, the College of Business and Economics (CoBE) is accredited by AACSB International and  serves businesses through a variety of business outreach centers offering faculty and professional staff expertise and employing student interns.

The business outreach centers are located in the Kachel Center on the first floor of Hyland Hall. 

Students in Entrepreneurship

Entrepreneurial minded students are encouraged to join and participate in the following student organizations: 


UWW Launch Pad

UWW Enactus

UWW Hive

Business Innovation Ecosystem

A group of interconnected organizations striving to foster an environment of economic development in Wisconsin.

Startup Success Blog

The Startup Success Blog is your source of helpful information. Find answers to common entrepreneurial questions and solutions to startup challenges.