The City of Whitewater’s Community Development Department recently completed a Business Retention & Expansion (BRE) visit to Generac Power Systems’ Whitewater facility at 757 N. Newcomb Street. The visit, conducted on November 20, 2025, included Economic Development Director Mason Becker and Economic Development Coordinator Ashwini Rao, who met on-site with Rebecca Goodacre, Senior Human Resources Manager, and Ryan Williams, Director of Operations.
Conversations during the visit reinforced Generac’s long-standing commitment to Whitewater and showcased the company’s continued role as a major employer in the region. Generac’s Whitewater facility currently supports approximately 850 employees, maintaining workforce stability through a combination of strong benefits, competitive wages, and clear pathways for internal advancement. Generac leaders highlighted that many employees have progressed from production roles into supervisory and management positions.
The team also provided updates on workforce development initiatives, including a training partnership with Blackhawk Technical College, which has received positive feedback from participating employees, and Generac’s ongoing GPS Education Partners program with Whitewater High School that introduces students to careers in manufacturing and energy technology.
Reflecting on the company’s connection to Whitewater, Rebecca Goodacre shared: “Generac has always valued its partnership with the City of Whitewater. We appreciate the City’s willingness to listen, collaborate, and support our workforce and operations. It’s a strong and positive working relationship, and we look forward to continuing to grow together.”
Generac noted that the local roadway network, particularly Highway 12 and Highway 59, continues to effectively support the facility’s logistics, employee attraction and employee transportation. Company leaders also expressed an interest in expanding community involvement and partnering with the City on future outreach initiatives.
Generac’s ongoing efforts to onshore production and insource key components have strengthened supply chain resilience, an important factor in maintaining stable operations and supporting long-term growth.
“Our team values the strong relationship we have with Generac, and we appreciate their decades of investment in Whitewater,” said Mason Becker, Economic Development Director. “Their commitment to workforce development, high-quality jobs, and community engagement continues to make Generac a foundational employer in our local and regional economy.”
The Community Development Department will continue its ongoing BRE program outreach to ensure Whitewater businesses receive the support, resources, and connections needed for continued success.
Businesses within the City of Whitewater that are interested in learning more about the BRE program can contact Mason Becker at mbecker@whitewater-wi.gov